As a professional outsourced sales agency, we often get asked about the benefits of outsourcing sales.
Sales, or the selling part of any business, is perhaps one of the toughest to master and also one of the most important. Let’s face it, if you aren’t selling your products or services, then your business is not going to grow or thrive; which is why getting the sales part of the business right is so important.
Although sales teams can be developed internally, and there are a lot of benefits to this, many business opt for outsourcing their sales. And there are many reasons for this.
In this article, I want to share with you the top reasons why any business should look to outsource their sales. A lot of the information from this list comes from first-hand knowledge of what our clients have told us. But that doesn’t mean we do not agree with what they say!
- Expertise
Finding good sales people can be tough and by outsourcing your sales, you get to choose to work with an expert who is dedicated to supporting your business growth.
There are two ways to look at this expertise. One being an expert in the product, service or business you are in. Or, secondly, as an expert in sales. The benefit to either is that you get to work with someone who is already trained up in your field, or you get to work with a sales professional who brings with them a wealth of sales knowledge, passion, and of course their little black book of people who they have worked with before.
- Financial Benefits
Although on paper, outsourcing your sales to a professional MAY appear more costly, there are a lot of financial benefits to doing so.
Not only do you get to save money on equipment, office costs and other benefits, but you also get to save costs on training and hiring costs too!
Plus, if you outsource to the right team/s, the financial outlay should become more of an investment than anything else.
- Flexibility and Risk Prevention
The majority of businesses whom work with outsourced sales solutions are small to medium sized businesses, or start-ups. This doesn’t mean however that larger companies do not outsource either.
One of the main reasons an outsourcing may occur, is to help to manage risk of employing people, and having to be stuck with them if their performance is not working out positively. Plus, it outsourcing allows you to ‘turn the tap on’ so to speak when the sales pipeline dries up, and ‘turn the tap off’ when your business is being overwhelmed with sales.
- Accountability
There are some businesses that might feel anxious or worried about taking on an outsourced sales team due to the fact they want to ensure their investment sees a return, and is accountable.
What we have found over the years is that outsourcing your sales to a team such as C3 Sales and Consulting assists with accountability.
You see, we know that we are not protected in the same way as employees are, and we also know that if we do not perform, you can look at other options. Which is why we work hard to deliver results time after time.
- Timesaving
Finally, outsourcing your sales is a great way to save time. Let’s say for example you need to see an increase in orders, or perhaps you have launched a new product and you need it going to market as soon as possible; trying to hire a sales team can be costly, and can take a lot of time. First you have to create the job advert, you have to put it out there, you have to then conduct interviews and so on which could take weeks, if not months.
When outsourcing your sales, you can get the ball rolling in a matter of days!
If you are looking to outsource your sales, and would love to learn about the benefits of doing so, how we work, and some of our case studies, then we would love to hear from you. Please do get in touch, and let’s see how we can work together!
