About C3 and Mark Willett
A sales and marketing business for manufacturers and engineering businesses, based in Wilmslow, Cheshire, since 2018. The C3 in our name stands for Communication, Communication, Communication, because we keep talking to our clients all the time. When you work with C3, you work directly with Mark.
How we work
Part of your team
We work as your sales department, in your name, rather than handing you a report and walking away.
Phone first
We pick up the phone, backed up by email and LinkedIn, because proper conversations win orders.
You always know where you stand
A live pipeline, a weekly report on every open quote and a monthly report pack with your forecast.
See what we do, or read how we work with a specialist valve manufacturer.
Mark Willett, Managing Director
Mark has spent over 40 years in manufacturing and engineering, more than 30 of them in the energy industry. He started on the drawing board as an Assistant Draughtsman and worked his way up through contracts, proposals and technical sales to Global Sales Manager, Global Subsea Valve Sales Manager and VP Sales & Marketing, selling bespoke, engineered to order equipment into oil and gas, power generation, and chemical and petrochemical markets around the world.
Along the way he grew one key account from £4.4m to £13.8m in a year, and helped take a previous employer's turnover from £8.1m to £17.5m in two years. His teams achieved record order backlogs, won significant increases in export sales and earned national recognition, including a Queen's Award for Enterprise and a listing in a major UK profit growth league table.
A theme running through his career has been turning reactive, unstructured selling into clear processes that can be measured. He has set up enquiry logs, central sales pipelines, dashboards and CRM based ways of working that improved quote turnaround, conversion rates and forecasting, and restructured sales teams to be closer to the customer.
He set up C3 in 2018 to bring that experience to smaller manufacturers, working directly with owners and directors. With a background in mechanical and manufacturing engineering and an MBA, he can talk to your engineers, prospects and customers in their own language.
What people who've worked with Mark say
“An outstanding senior business development professional who has the ability to "open doors". Professional, committed, loyal and persistent. A strategic thinker and thorough in his preparation and presentation.”
Keith TaylorGeneral Manager, managed Mark directly“I found myself inspired by his commercial acumen, his technical expertise, his kind and empathic nature. Mark is one of those exceptional colleagues, one is fortunate to meet, who sets the standard of excellence in his field.”
Daniel DuganWorked with MarkMark's career path
- 1991 to 1998Assistant Draughtsman, then Contracts Engineer
- 1998 to 2000Contracts Engineer and Proposals Engineer
- 2000 to 2005Proposals Manager and Senior Sales Engineer
- 2007Sales Manager, then National Sales Manager
- 2007 to 2012Global Sales Manager
- 2012 to 2013Global Subsea Valve Sales Manager
- 2013 to 2014VP Sales & Marketing, Europe and West Africa
- 2014 to 2016Senior Sales Manager, Oil and Gas (EMEA)
- 2017 to 2018Key Account Manager, then Regional Sales Manager, UK and Scandinavia
- 2018 to todayFounder and Managing Director, C3 Sales & Consulting
Mark's qualifications
- MBA
- The Open University Business School
- FCMI
- Fellow of the Chartered Management Institute
- FF.ISP
- Founding Fellow of the Institute of Sales Professionals
- Engineering
- Qualified engineer, University College Suffolk
Help! I'm Suddenly in Sales!
Mark's practical guide for anyone who finds themselves selling, with exercises at the end of every chapter.
About the bookWant to talk it through?
One hour on Teams with Mark. No obligation.